Richmond Football Club, the proud holders of 13 AFL Premierships, has taken a giant leap forward in enhancing its fan experience by teaming up with Fanatics, a renowned global digital sports platform. This exclusive long-term partnership is set to revolutionize the way Tigers supporters engage with and show their devotion to the beloved team.
As part of this collaboration, a newly revamped online store and an upgraded physical club shop have been introduced to provide Richmond fans with a vast array of officially licensed merchandise. From guernseys to training apparel, headwear, and fan gear, this collection boasts the most extensive range of Richmond merchandise ever made available. The iconic Roar Store at Punt Road now operates exclusively under the expert management of Fanatics.
The freshly launched online Roar Store showcases the latest in retail technology by leveraging Fanatics’ cutting-edge Cloud Commerce Platform (CCP). This state-of-the-art platform offers Tigers fans a seamless shopping experience with high-quality product displays, a user-friendly checkout process, multilingual capabilities, and quick access to new merchandise, whether shopping on the web or via mobile devices.
Fanatics’ expansion in Australia has been steadily growing, beginning with a significant league-wide agreement with the AFL last year and branching out to include partnerships with the likes of the Essendon Football Club and Rugby Australia. This latest collaboration with Richmond Football Club marks another milestone in Fanatics’ commitment to delivering top-tier retail experiences to sports enthusiasts across the globe.
Dino Imbriano, the General Manager of Consumer Business at Richmond Football Club, expressed his enthusiasm for the partnership, emphasizing the desire to engage Tigers fans worldwide in new and innovative ways. By aligning with Fanatics, a global leader in the sports merchandise sphere, the club aims to set new benchmarks in merchandise offerings and fan engagement within the league.
Tyler Emsden, the Director of Business Development for Australia & New Zealand at Fanatics, echoed this excitement, highlighting the shared values of excellence and fan-centricity between the two entities. The close collaboration between Fanatics’ local team in Melbourne and the Richmond Football Club ensures that Tigers fans worldwide are in for an exceptional retail journey, enabling them to proudly support the Yellow and Black no matter where they are located or how they choose to shop.
This exciting partnership between Richmond Football Club and Fanatics heralds a new era of enhanced merchandise options and a premium shopping experience for Tigers fans globally. With a commitment to providing unparalleled fan engagement opportunities and a diverse range of merchandise, this collaboration is poised to raise the bar for sports retail and fan interaction within the AFL community.
