Fanatics Collectibles, in collaboration with Fanatics Live, has unveiled a new initiative called ‘The Ten’, aimed at spotlighting and rewarding the discovery of the top 10 sports cards in the market. This innovative program, launched on Wednesday, takes inspiration from prestigious lists like the “Billboard Hot 100” and the FBI’s “Most Wanted”, presenting a dynamic selection of 10 cards across multiple sports. Collectors who successfully pull one of these cards on the Fanatics Live app will be granted a whopping $10,000 in Fanatics Live credit.
‘The Ten’ will feature a monthly rotation of cards that are chosen for their popularity and rarity. This includes highly coveted cards like the 2023-24 Bowman Chrome University Bronny James/LeBron James 1/1 dual-auto card and the yet-to-be-pulled 2023 Bowman Chrome Baseball Draft Tom Brady 12/50 inscribed card.
The inaugural list of ‘The Ten’ showcases legendary athletes such as Tom Brady and Steph Curry, as well as rising stars including MLB’s Corbin Carroll and Anthony Volpe, and NBA’s Luka Doncic and Chet Holmgren. This diverse collection will include cards from well-known brands like Panini, Upper Deck, Topps, and Bowman.
James Kollar, the senior director of marketing at Fanatics Live, expressed the program’s goal of enhancing the collecting experience, highlighting their commitment to giving back to collectors and the hobby. The initiative aims to foster community engagement by allowing participants of Fanatics Live and the collecting community to have a say in the monthly card selections.
‘The Ten’ also serves as a platform to promote new products and reignite interest in existing releases with chase cards. It offers dealers and collectors an opportunity to showcase these cards, generating excitement and sparking discussions within the community.
Fanatics Live has plans to feature pack and box breaks as well as special shows centered around ‘The Ten’, commemorating major card discoveries and announcing the upcoming cards. A dedicated webpage will track the cards and their finders, adding an intriguing narrative to the program.
The program, which may include guest appearances by athletes and additional prizes, places a strong emphasis on the stories behind the collectors and their discoveries, providing a unique storytelling aspect to the initiative. Since its debut, Fanatics Live has experienced consistent growth, with an average watch time of 56 minutes, underscoring its emergence as a community-focused platform. Kollar shares his enthusiasm for the potential impact of ‘The Ten’ on the Fanatics brand and the collector community as a whole.
In conclusion, Fanatics Live’s ‘The Ten’ program is set to revolutionize the world of sports card collecting by rewarding collectors for uncovering the top 10 cards in the market. With a chance to win $10,000 in Fanatics Live credit, collectors are in for an exciting and rewarding experience. This initiative not only enhances the collecting experience but also promotes community engagement and storytelling within the hobby. So, get ready to dive into the world of ‘The Ten’ and embark on a thrilling journey to uncover the most coveted sports cards out there.
