NBA fans and collectors are in for a treat as LeBron James, one of the greatest basketball players of all time, has entered into an exclusive trading card partnership with Fanatics Collectibles. This multi-year deal marks the end of his longstanding relationship with Upper Deck, with whom he had a previous card and memorabilia contract that concluded last year.
Expressing his excitement for the new partnership, LeBron James stated that he is eager to share more moments with his fans and celebrate the achievements of athletes at their peak. He emphasized the importance of recognizing both the significant and subtle milestones in sports. This collaboration with Fanatics represents a fresh chapter in LeBron’s career and the world of collectibles.
To commemorate this groundbreaking partnership, Fanatics will be releasing a special trading card featuring LeBron James and his son, Bronny James. This exclusive card will be part of the highly anticipated 2023-24 Bowman University Chrome Basketball set, scheduled for release on January 19. The card will be a unique 1/1 on-card dual autograph, showcasing LeBron in his iconic St. Vincent-St. Mary’s high school uniform and Bronny in his USC Trojans jersey. This collectible will undoubtedly become a prized possession for any passionate fan or collector.
The Bowman University Chrome Basketball set will also include prominent women’s college basketball players, with All-Americans Caitlin Clark and Paige Bueckers among the 100 featured players. Fanatics is truly embracing inclusivity and celebrating athletes from all corners of the realm of sports.
Mike Mahan, the CEO of Fanatics Collectibles, expressed his excitement about LeBron James joining the Fanatics family. He believes that this partnership will push the boundaries of the collectibles hobby and generate even more enthusiasm among fans and collectors. To promote the card release and celebrate the partnership, Fanatics unveiled a captivating video titled “Origin of Greatness,” narrated by LeBron James himself. The video highlights the early moments of various Fanatics athlete partners, adding an extra layer of significance to this collaboration.
LeBron’s decision to join Fanatics is undoubtedly a significant addition for the company. After more than two decades of collaboration with Upper Deck, LeBron has become synonymous with the brand, with his collectibles being highly sought after by fans and collectors alike. Upper Deck acknowledged their fruitful partnership with LeBron, recognizing their joint efforts in building his brand into a valuable collectible. They also highlighted their collaboration with the LeBron James Family Foundation and expressed their gratitude for having had LeBron as a part of their Upper Deck family.
With this new partnership, LeBron James is once again revolutionizing the world of collectibles. The exclusive trading card deal with Fanatics represents a fresh start for both LeBron and collectors worldwide, as they embark on a new era in the world of sports memorabilia. Fans and collectors can expect even more exceptional and unique collectibles featuring LeBron James in the coming years, cementing his iconic status in the world of basketball and beyond.
