Lululemon, the renowned athletic apparel company, has joined forces with Fanatics, a leading sports merchandise retailer, to introduce an exclusive premium fan apparel collection for the National Hockey League (NHL). The highly anticipated line is set to debut on October 29, offering hockey enthusiasts a fresh and stylish take on gameday attire. Available at various retail locations and online platforms such as the Fanatics network, Lids stores, the flagship NHL Shop in NYC, and team venues, the collection aims to redefine fan apparel for the 2024-25 season.
With an initial release featuring merchandise from 11 NHL teams, fans can expect to see a wide array of products tailored to showcase team pride and performance. The collaborative venture plans to expand to encompass all 32 NHL teams for the following season, promising an extensive selection of high-quality, performance-driven apparel for fans worldwide.
Celeste Burgoyne, President, Americas, and Global Guest Innovation for lululemon, expressed enthusiasm about the partnership, stating, “We’re big hockey fans at lululemon, and we know our guests are too. This partnership with Fanatics and the NHL allows us to introduce high-quality, performance, and loungewear to hockey fans who share our passion for the game.” The collection will feature iconic lululemon pieces for both men and women, adorned with team logos on popular items like the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag.
NHL Chief Brand Officer Brian Jennings echoed the excitement, emphasizing the unique campaign featuring NHL Players and their partners that aims to resonate with fans across various retail channels. The collaboration’s enthusiastic reception is further heightened by Chicago Blackhawks rookie Connor Bedard, the recipient of the NHL’s Calder Trophy for 2023-24 and now a lululemon ambassador. Bedard, alongside a lineup of prominent NHL players such as John Tavares, Matty Beniers, Dylan Larkin, Seth Jones, Morgan Geekie, and Mark Stone, stars in the creative campaign, adding a touch of star power to the collection.
Andrew Low Ah Kee, Fanatics Commerce CEO, expressed his anticipation for the upcoming season, stating, “With hockey season underway, we’re excited to collaborate with lululemon to bring a new gameday experience to fans everywhere, connecting them with the teams they love through style and comfort.”
The initial release will feature merchandise from the following 11 NHL teams:
– Boston Bruins
– Chicago Blackhawks
– Detroit Red Wings
– Edmonton Oilers
– Florida Panthers
– Montreal Canadiens
– New York Rangers
– Seattle Kraken
– Toronto Maple Leafs
– Vancouver Canucks
– Vegas Golden Knights
Fans can purchase items from the collection at select Lids-operated stores across different locations, starting from Tuesday, October 29. From Boston to Vancouver, enthusiasts can head to various outlets, such as Locker Room by LIDS, NHL Shop NYC, and Seattle Team Shops, to get their hands on the exclusive and stylish NHL fan apparel.
Lululemon and Fanatics’ collaborative effort promises to elevate the fan apparel game, offering a blend of style and performance to cater to every hockey enthusiast’s wardrobe needs. With a star-studded lineup of NHL players promoting the collection, fans can expect a range of iconic products that combine comfort and team pride in a seamless blend.
