Topps, a beloved division of Fanatics Collectibles, is making waves in the trading card industry as they unveil a groundbreaking expansion of their partnership with Disney Consumer Products. This exciting new deal bestows upon Topps the worldwide rights to create trading cards featuring the timeless characters and captivating narratives of Disney, Pixar, and Marvel. This venture into global distribution of physical Marvel trading cards marks a significant milestone for Topps, promising collectors a treasure trove of new and diverse card offerings.
Not forgetting their longstanding relationship, Topps will continue to delight fans with their global collaboration on Star Wars trading cards, a journey that commenced back in 1977. The nostalgia and thrill of collecting Star Wars cards will only amplify with this extended partnership.
In a grand display of their commitment to innovation and fan engagement, Topps is gearing up for the release of their first Marvel collectible trading cards in early 2025. Topps Finest X-Men ’97 will dazzle collectors worldwide, coinciding with the reinvigorated interest in the X-Men franchise. This launch heralds a new era of possibilities for Topps as they bridge the gap between global distribution and Marvel trading cards.
The expanded partnership ushers in a harmonious convergence of physical and digital trading cards for Disney, Pixar, Marvel, and of course, Star Wars. While digital collectibles have been a part of Topps’ repertoire through the Disney Collect! and Marvel Collect! apps, this agreement brings forth an enticing array of physical products, particularly benefiting collectors in the United States.
Paul Gitter, the Executive Vice President of Global Brand Commercialization at Disney Consumer Products, expressed his enthusiasm, stating, “We’re thrilled to officially expand our relationship with Topps to bring storytelling from across our brands to card collecting enthusiasts around the world.” This sentiment echoes the shared vision of both companies in enriching the fan experience through innovative and captivating collectibles.
David Leiner, the President of Trading Cards at Fanatics Collectibles, exuded excitement about the bolstered collaboration, emphasizing their dedication to enhancing the fan experience. Leiner remarked, “This new expansion and extension will help us continue to work with Disney Consumer Products to bring the best innovation in the hobby to collectors.” With a foundation built on years of fruitful collaboration, Topps and Disney Consumer Products are set to deliver unparalleled content to their devoted collectors worldwide.
Having previously dabbled in producing trading cards for Disney, Marvel, and Star Wars in the Europe, Middle East, and Africa (EMEA) region, Topps is now ready to embark on a global expansion. With a keen focus on storytelling and a wealth of expertise in collectible trading cards, the partnership aims to captivate fans worldwide with innovative and imaginative products.
Collectors can eagerly anticipate a diverse assortment of new trading cards that pay homage to the magic of Disney, the ingenuity of Pixar, the heroism of Marvel’s superheroes, and the epic saga of Star Wars. This collaboration promises to introduce fresh designs, exclusive collectibles, and immersive experiences that will elevate the trading card hobby to new heights.
The enhanced partnership between Topps and Disney Consumer Products heralds a thrilling chapter for trading card enthusiasts, granting them unprecedented access to the beloved characters and cherished narratives that have shaped entertainment history. With a world of storytelling at their fingertips, collectors can now immerse themselves in a realm where imagination knows no bounds.
