Upper Deck, a prominent figure in the sports collectibles industry, has joined forces with The Brandr Group, a representative agency for student-athletes' name, image, and likeness (NIL), and CLC, a leading collegiate brand licensing entity, to introduce an innovative line of trading cards spotlighting college athletes.
The World of Sports™ Volume 1 Trading Card Set is Upper Deck's latest venture aimed at honoring the accomplishments of student-athletes from various colleges nationwide. This collection will recognize notable programs like the University of Nebraska women's volleyball team and the University of North Carolina-Chapel Hill's field hockey team, both distinguished for their remarkable achievements in their respective sports. Athletes from a wide array of officially licensed college programs under CLC, representing over 600 top universities across the country, will be featured in this unique trading card set.
With a legacy spanning 35 years in producing top-notch trading cards and memorabilia for professional athletes in diverse sports, Upper Deck now embraces the opportunity to create trading cards showcasing emerging college athletes' potential. These cards will present the names, images, likenesses, and autographs of rising stars from women's and men's sports such as softball, gymnastics, field hockey, soccer, volleyball, basketball, and football.
Multiple-time national champion pitcher, Jordy Bahl, shared her enthusiasm for this new initiative, expressing how special it is to have her softball journey immortalized in these trading cards. She looks forward to sharing these cherished moments with her loved ones, fans, and supporters who have followed her career.
Jason Masherah, President of Upper Deck, emphasized the significance of these NIL-focused agreements in providing young players with a platform to establish their personal brand value early on. This collaboration also aims to ensure equal opportunities for both men and women in less represented sports, recognizing their significant contributions to their schools and rewarding them accordingly. Masherah eagerly anticipates bringing these key early career moments of aspiring athletes into the hands of collectors and fans alike.
Jim Neish, Vice President of Licensing and Business Development at The Brandr Group, highlighted the impact of this partnership with Upper Deck in promoting countless collegiate athletes from various sports. These trading cards are poised to elevate the profiles of these players, whether they go on to achieve greatness as student-athletes or pursue successful professional careers.
The Upper Deck's World of Sports Volume 1 Trading Card Set will be available for purchase at local hobby shops, retailers, and online platforms. Keep an eye out for updates and release information on UpperDeck.com, as collectors and fans eagerly anticipate getting their hands on these unique and commemorative trading cards celebrating the talents and successes of college athletes.
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