New Zealand Rugby and Fanatics recently revealed a groundbreaking partnership that is set to revolutionize the way fans of the All Blacks, Black Ferns, and other Teams in Black access official merchandise. This collaboration will bring forth a wide array of licensed products, including the highly anticipated 2024 adidas jerseys for the teams, replica kits, training wear, and various other merchandise options, creating an exciting shopping experience for supporters worldwide.
The partnership is not just a short-term venture but a long-term commitment that extends through major events such as the 2027 Men’s Rugby World Cup and the 2025 and 2029 Women’s Rugby World Cups. By spanning across these significant tournaments, the collaboration aims to increase the visibility of the All Blacks and Black Ferns globally, with a particular focus on expanding their reach in North America and Asia, leveraging Fanatics’ extensive global network that spans over 80 locations and caters to more than 180 countries.
Fanatics will play a pivotal role in managing New Zealand Rugby’s official eCommerce store, www.allblackshop.com, and providing an enhanced in-stadium retail experience during home tests in New Zealand and internationally. As part of this exclusive partnership, Fanatics will also serve as the master licensee for New Zealand Rugby consumer products, utilizing its advanced manufacturing capabilities to create, distribute, and sell a premium selection of merchandise for the All Blacks and Black Ferns, promising fans the most comprehensive range ever seen.
Key figures from both organizations expressed their excitement about this innovative collaboration. Craig Fenton, Chief Executive at New Zealand Rugby Commercial, highlighted the significance of partnering with Fanatics, a leader in the sports merchandise industry. He emphasized the importance of providing fans worldwide with an expanded retail range and a top-tier shopping experience to support their favorite teams regardless of their geographical location. Stephen Dowling, President of International at Fanatics, echoed this sentiment by expressing their pride in aligning with New Zealand Rugby to enhance the fan experience and ensure that fans of the Teams in Black worldwide have access to the best shopping experience possible.
This partnership marks another milestone for Fanatics, adding New Zealand Rugby to its esteemed list of rugby partners, which includes prominent entities such as the English RFU, Rugby Australia, Six Nations Rugby, and the British & Irish Lions. With a diverse portfolio that spans across 900 sports clubs, leagues, and properties globally, including big names like the NFL, NBA, MLB, and various European football clubs, Fanatics is well-equipped to deliver an unparalleled shopping experience and a vast array of merchandise options for fans of the All Blacks and Black Ferns.
In summary, the collaboration between New Zealand Rugby and Fanatics signifies a significant step towards offering fans a seamless and extensive shopping experience to support their favorite teams. By leveraging Fanatics’ expertise and global reach, this partnership aims to elevate the fan experience for supporters of the All Blacks and Black Ferns worldwide, setting a new standard for sports merchandise collaborations.
